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Dictionary

  • Advertising
  • AIDA Model
  • ATL – Above The Line
  • B2B – Business to Business
  • Bounce Rate
  • Brand Ambassador
  • Brand Extension
  • BTL – Below The Line
  • Call To Action – CTA
  • Churn Rate
  • Cold Call
  • Consumers
  • CPI – Cost per Impression
  • CPL – Cost per Lead
  • CPM – Cost per Mille
  • CTR – Click Through Rate
  • Diary Study
  • Digital Marketing
  • Focus Group Discussions (FGD)
  • Golden Circle – Simon Sinek
  • Golden Ratio
  • Go to Market Strategy (GTM)
  • Hashtag
  • Impulse Purchase
  • Inbound Marketing
  • Key Performance Indicators (KPI)
  • Keyword
  • Landing Page
  • Lead
  • Lead Generation
  • Likert Scale
  • Marketing Mix
  • Marketing Myopia
  • Mass Media
  • No-follow Link
  • Outdoor Advertising
  • Penetration Pricing
  • PPC – Pay per Click
  • Quick Response Code (QR Code)
  • Responsive Website Design
  • Share of Voice (SOV)
  • Social Media
  • Target Segment
  • Triangle Test
  • Turf Analysis
  • Umbrella Brand
  • Unique Visitors or Unique Users

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