AdvertisingAIDA ModelATL – Above The LineB2B – Business to BusinessBounce RateBrand AmbassadorBrand ExtensionBTL – Below The LineCall To Action – CTAChurn RateCold CallConsumersCPI – Cost per ImpressionCPL – Cost per LeadCPM – Cost per MilleCTR – Click Through Rate Diary StudyDigital MarketingFocus Group Discussions (FGD)Golden Circle – Simon SinekGolden RatioGo to Market Strategy (GTM)HashtagImpulse PurchaseInbound MarketingKey Performance Indicators (KPI)KeywordLanding PageLeadLead GenerationLikert ScaleMarketing Mix Marketing MyopiaMass MediaNo-follow LinkOutdoor AdvertisingPenetration PricingPPC – Pay per ClickQuick Response Code (QR Code)Responsive Website DesignShare of Voice (SOV)Social MediaTarget SegmentTriangle TestTurf AnalysisUmbrella BrandUnique Visitors or Unique Users