Any advertising done outdoors to publicize an organization’s products and services is referred to as Outdoor Advertising. The aim of the Outdoor Advertising is to reach the probable consumers while they are “on the go”.
Popular mediums of Outdoor Advertising include:
- Street furniture
- Lamp post flex branding
- Wall painting (in rural areas)
- Building branding, where entire buildings are painted by Brands (as seen in many under-developed and developing economies)
- Shop signages (brands sponsor this for shops with their brand names and the shop name on it.)
- Digital Signage
- Exterior of brick and mortar stores
For example, the M sign of McDonalds which is visible from a distance so that McDonalds can be easily spotted by the consumers.
Check the picture below to see another example of the brands fighting for space and attention through billboards.