Inbound marketing is a technique for drawing customers to products and services through internet marketing or more precisely content marketing, search engine optimization, social media marketing and branding. It is deemed as one of the best and most cost-effective ways to find new customers for your business.

Inbound marketing would involve generating high quality content that helps build trust. The reader should be able to look to the brand as an authority in that category and thus subscribe to it and also recommend it.

Prominent examples of inbound marketing content tactics include blog posts, photos, e-books, infographics, videos, podcasts, presentations, e-newsletters, webinars, search engine optimization (SEO) and social media marketing.