In the world of online marketing, no-follow links are a type of backlinks used to improve the ranking of a certain website in some specific search engine. The concept of No-Follow link is related to search engine optimization.
A no follow link is created with the no-follow link HTML tag. The no-follow tag is basically a notice sign for search engines saying, “Don’t count this.”
For example, you have a website and there are some links on you website (might offered by social platforms) which might misguide or is irrelevant for a user on that website. This might affect the ranking of your website. But if the website has a no-follow link/tag, it will automatically guide the search engine to not count that link or don’t follow. This will not degrade the ranking of your website.
This is quite a crucial information for bloggers and online content developers.