5 industry trends that brands must adopt to survive the impacts of COVID19
A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.
Continue readingSharing Lessons in Marketing
A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.
Continue readingThere is a flurry of new launches in the hand sanitizer market. But is it going to be an easy uphill run for all these players? Lets take a look
Continue readingThe world is an ever changing flow of events around us, the timeline of which is dotted with wars, natural
Continue readingAbout 7 years ago there was a brand war on TV between Etisalat and MTN. Read on to find how it ended.
Continue readingLiquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.
Continue readingIdeas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.
Continue readingIt has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
Continue readingStart ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn
Continue readingThis year, Paris, along with a host of other cities across Europe faced the highest ever recorded summer temperatures. People
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