5 industry trends that brands must adopt to survive the impacts of COVID19
A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.
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Category: Advertising and Brand Building
Hand sanitizer sales are seeing a boom due to COVID19 in India, but what would it take to win in this industry?
There is a flurry of new launches in the hand sanitizer market. But is it going to be an easy uphill run for all these players? Lets take a look
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Why Marketers need to “Genuinely care” in the times of COVID19
The world is an ever changing flow of events around us, the timeline of which is dotted with wars, natural
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The funniest ad war I have seen in Nigeria
About 7 years ago there was a brand war on TV between Etisalat and MTN. Read on to find how it ended.
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Liquid Death raises $9M in series A: So, is branding all about packaging and communication?
Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.
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5 reasons why execution is more critical than planning
Ideas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.
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KFC has gone vegan and its called a Kentucky Fried Miracle!
It has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
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Top 5 branding lessons from how Santoor took on HUL brands and beat them
Start ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn
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4 ways brands would be affected by Global warming
This year, Paris, along with a host of other cities across Europe faced the highest ever recorded summer temperatures. People
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