5 ASMR Adverts that leave you with a desire for the product
First let me set some basic information straight. What is ASMR? ASMR stands for Autonomous sensory meridian response. In layman
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Category: Advertising and Brand Building
Crocs X Festive – Share the Joy – Is it an Advert or a Product Placement?
I watched this advert over and over again for a few times to really try and make a connection between
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Brands Riding on Diwali Festivities 2024
According to Amazon data, 62% of its users are planning to spend big in Diwali this year. I believe this
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“Proudly Made in Your Country”: Do Nationalistic Claims Benefit Brands?
While designing the packaging artwork for new brands or new products, I often come across suggestions by people to include
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Winning Isn’t Comfortable : The Nike Ad Campaign Progression
It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM
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AI and KPIs – What Lies Ahead For Marketing
As we move into the era of AI, the entire business landscape is changing. One of the core pillars of
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An Ale of Two Cities: Guinness Scotland Vs Guinness Nigeria
The New Guinness Adverts launched recently have 2 different flavors: Nigeria and Scotland. This article tries to point out the obvious differences between the 2.
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Nike says: Winning Isn’t For Everyone. Does it win anything for Nike though?
Nike has had a bad run in the stock market of late. At this juncture, Nike being Nike will be
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Non-availability vs brand loyalty, who wins eventually?
Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.
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