Why Nike leads the race for carbon plated shoes dominion
Those who love long distance running would likely be familiar with the concept of carbon plated running shoes. Ever since
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Category: Advertising and Brand Building
Ethics & marketing: Are brands responsible for the shows they sponsor?
Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.
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Top 6 Campaigns by brands around COVID19
When the whole world is locked down due to the COVID-19 pandemic, brands across nations have evolved and proved that
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Call to Action (CTA) – What’s it and how to best use it?
Call to Action is a critical element in any advert we put out there. Here’s a guide to what it is and how to best use it.
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10 Brands with catchy content during COVID19
A short write up on 10 catchy social media content that some brands came up with
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Top 5 Podcasts that Marketing enthusiasts should not miss
Podcasts have become a popular way of learning for those that live busy urban lives. Here’s a list of 5 extraordinary marketing podcasts that share marketing wisdom for the new age.
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Basics of Digital Marketing for Beginners
A basic guide to what digital marketing means and what it encompasses.
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Marketing in the times of COVID19: Go digital or go bust
Marketing teams across brands will have to figure out how to continue reaching consumers despite the COVID19 lockdowns. Digital space has the answers.
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4 Common Video Marketing Content types adopted by Brands during Covid-19
Videos have caught on like wildfire on the internet. Did you know that 85% of Indian internet users consume video
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