Category: Advertising and Brand Building

Why product offering is much more critical than adverts: A lesson from Le Sancy

Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.

When I had begun working on my first start up in 2012, I dreamed of building a super brand from

There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of

A look at the advertisements that are out on the Cricket world cup 2019, and a short write up on why brands should advertise in this event

North Face misused the platform that Wikipedia provides and breached the trust of many followers.

Quite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.

Case studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.

Not too long ago, we celebrated International Women’s Day, reminding the world, yet again, of equality and dignity we deserve.

The last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most