Why product offering is much more critical than adverts: A lesson from Le Sancy
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
Continue readingSharing Lessons in Marketing
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
Continue readingWhen I had begun working on my first start up in 2012, I dreamed of building a super brand from
Continue readingThere are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
Continue readingA look at the advertisements that are out on the Cricket world cup 2019, and a short write up on why brands should advertise in this event
Continue readingNorth Face misused the platform that Wikipedia provides and breached the trust of many followers.
Continue readingQuite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.
Continue readingCase studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.
Continue readingThe last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most
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