Category: Start ups

Liquid Death raises $9M in series A: So, is branding all about packaging and communication?

Posted on February 25, 2020March 13, 2020 by Jwngshar

Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.

Why are there no start-ups yet building great women’s products?

Posted on December 6, 2019March 13, 2020 by Jwngshar

Why are women’s products so poorly designed? There is a huge scope for improvement in women’s products. This post is about putting out a call to designers and entrepreneurs to start thinking in this direction.

Building a Brand? Build Organization Culture first

Posted on August 3, 2019March 14, 2020 by Jwngshar

When I had begun working on my first start up in 2012, I dreamed of building a super brand from

Why are we seeing so many FMCG acquisitions of late?

Posted on October 17, 2018March 15, 2020 by Jwngshar

It is the decade of acquisitions, start-ups, young people, youthful energy breaking through new products, and old behemoths buying them