Category: Advertising and Brand Building

Patanjali Paridhan: Lessons their ad teaches us about poor advertising

For those who think I am being mean to Patanjali marketing guys, in my defense, nothing disappoints me more than

Sampling is one of the strongest activities in terms of effectiveness. Whenever you launch a product, you would want to

The glib Ryan Reynolds and the dashing Hugh Jackman have gotten on together to extend their friendly online rivalry, to

Superbowl is an event that most big American brands are keen to invest their A&P spend into. The viewership is

We get bombarded each day with dozens of adverts in different forms. Whatever media you consume, you are likely to

The last post I wrote was about inducing trials: how sampling is the best way to get more people to

Sampling is a great activity which induces trials. I have known this since I joined marketing. I have seen it

Patanjali has been a well known name for many households for being the Baba Ramdev brand. As the comedian Kunal

Admen are hailed as the makers of brands, the ultimate creative minds that make brands come alive in our minds.