Category: Advertising and Brand Building

Top 6 Campaigns by brands around COVID19

Posted on June 10, 2020July 13, 2020 by Tharani Rajamanickam

When the whole world is locked down due to the COVID-19 pandemic, brands across nations have evolved and proved that

Call to Action (CTA) – What’s it and how to best use it?

Posted on June 7, 2020June 8, 2020 by Prachi Tulankar

Call to Action is a critical element in any advert we put out there. Here’s a guide to what it is and how to best use it.

Top 5 Podcasts that Marketing enthusiasts should not miss

Posted on May 22, 2020May 23, 2020 by Nivil Gopi

Podcasts have become a popular way of learning for those that live busy urban lives. Here’s a list of 5 extraordinary marketing podcasts that share marketing wisdom for the new age.

Basics of Digital Marketing for Beginners

Posted on May 21, 2020May 22, 2020 by Prachi Tulankar

A basic guide to what digital marketing means and what it encompasses.

Marketing in the times of COVID19: Go digital or go bust

Posted on May 15, 2020May 16, 2020 by Prachi Tulankar

Marketing teams across brands will have to figure out how to continue reaching consumers despite the COVID19 lockdowns. Digital space has the answers.