Category: Advertising and Brand Building

Brands Riding on Diwali Festivities 2024

Posted on October 6, 2024October 6, 2024 by Jwngshar

According to Amazon data, 62% of its users are planning to spend big in Diwali this year. I believe this

“Proudly Made in Your Country”: Do Nationalistic Claims Benefit Brands?

Posted on September 18, 2024September 18, 2024 by Jwngshar

While designing the packaging artwork for new brands or new products, I often come across suggestions by people to include

Winning Isn’t Comfortable : The Nike Ad Campaign Progression

Posted on September 11, 2024September 11, 2024 by Jwngshar

It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM

AI and KPIs – What Lies Ahead For Marketing

Posted on September 6, 2024September 6, 2024 by Vani Malik

As we move into the era of AI, the entire business landscape is changing. One of the core pillars of

An Ale of Two Cities: Guinness Scotland Vs Guinness Nigeria

Posted on August 25, 2024August 26, 2024 by Jwngshar

The New Guinness Adverts launched recently have 2 different flavors: Nigeria and Scotland. This article tries to point out the obvious differences between the 2.

Nike says: Winning Isn’t For Everyone. Does it win anything for Nike though?

Posted on August 8, 2024August 25, 2024 by Jwngshar

Nike has had a bad run in the stock market of late. At this juncture, Nike being Nike will be

Non-availability vs brand loyalty, who wins eventually?

Posted on June 6, 2021August 25, 2024 by Jwngshar

Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.

Why Nike leads the race for carbon plated shoes dominion

Posted on May 30, 2021May 30, 2021 by Jwngshar

Those who love long distance running would likely be familiar with the concept of carbon plated running shoes. Ever since

Ethics & marketing: Are brands responsible for the shows they sponsor?

Posted on June 19, 2020June 22, 2020 by Jwngshar

Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.