“Proudly Made in Your Country”: Do Nationalistic Claims Benefit Brands?
While designing the packaging artwork for new brands or new products, I often come across suggestions by people to include
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Tag: advertising
Winning Isn’t Comfortable : The Nike Ad Campaign Progression
It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM
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Ethics & marketing: Are brands responsible for the shows they sponsor?
Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.
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Top 6 Campaigns by brands around COVID19
When the whole world is locked down due to the COVID-19 pandemic, brands across nations have evolved and proved that
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Why Marketers need to “Genuinely care” in the times of COVID19
The world is an ever changing flow of events around us, the timeline of which is dotted with wars, natural
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Liquid Death raises $9M in series A: So, is branding all about packaging and communication?
Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.
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Why product offering is much more critical than adverts: A lesson from Le Sancy
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
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North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity
North Face misused the platform that Wikipedia provides and breached the trust of many followers.
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Tata Motors Rewards Women with the “Spare Key”. Well, Thanks. But no thanks!
Not too long ago, we celebrated International Women’s Day, reminding the world, yet again, of equality and dignity we deserve.
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