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Ethics & marketing: Are brands responsible for the shows they sponsor?
Advertising and Brand Building

Ethics & marketing: Are brands responsible for the shows they sponsor?

By Jwngshar
June 19, 2020
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Top 6 Campaigns by brands around COVID19
Advertising and Brand Building

Top 6 Campaigns by brands around COVID19

By Tharani Rajamanickam
June 10, 2020
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Why Marketers need to "Genuinely care" in the times of COVID19
Advertising and Brand Building

Why Marketers need to "Genuinely care" in the times of COVID19

By Jwngshar
April 4, 2020
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693
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Liquid Death raises $9M in series A: So, is branding all about packaging and communication?
Advertising and Brand BuildingFMCGFood & BeverageStart upsSustainability

Liquid Death raises $9M in series A: So, is branding all about packaging and communication?

By Jwngshar
February 25, 2020
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Why product offering is much more critical than adverts: A lesson from Le Sancy
Advertising and Brand BuildingFMCGMarket ResearchPersonal Care and Grooming

Why product offering is much more critical than adverts: A lesson from Le Sancy

By Jwngshar
August 9, 2019
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North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity
Advertising and Brand BuildingApparel and Accessories

North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity

By Jwngshar
June 2, 2019
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543
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Tata Motors Rewards Women with the "Spare Key". Well, Thanks. But no thanks!
Advertising and Brand Building

Tata Motors Rewards Women with the "Spare Key". Well, Thanks. But no thanks!

By Vani Malik
March 13, 2019
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500
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Brands that made the most of the Game of Thrones Series
Advertising and Brand Building

Brands that made the most of the Game of Thrones Series

By Jwngshar
March 11, 2019
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575
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Why Brands should stay away from religion: The HUL 2019 adverts
Advertising and Brand Building

Why Brands should stay away from religion: The HUL 2019 adverts

By Jwngshar
March 9, 2019
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711
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