Top Superbowl ads of 2019
Superbowl is an event that most big American brands are keen to invest their A&P spend into. The viewership is
Continue readingSharing Lessons in Marketing
Superbowl is an event that most big American brands are keen to invest their A&P spend into. The viewership is
Continue readingWe get bombarded each day with dozens of adverts in different forms. Whatever media you consume, you are likely to
Continue readingIt has been a while since I posted here. Every year November becomes a busy month with plans for the
Continue readingThe last post I wrote was about inducing trials: how sampling is the best way to get more people to
Continue readingSampling is a great activity which induces trials. I have known this since I joined marketing. I have seen it
Continue readingJust about a week ago, I was talking to a colleague of mine, about how personal care category for men
Continue readingIt is the decade of acquisitions, start-ups, young people, youthful energy breaking through new products, and old behemoths buying them
Continue readingSince the time I took up running as a hobby in 2014, I have learned many of the nuances of
Continue readingPatanjali has been a well known name for many households for being the Baba Ramdev brand. As the comedian Kunal
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