6 things brands can do to manage their image during a crisis?
There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
Continue readingSharing Lessons in Marketing
There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
Continue readingA look at the advertisements that are out on the Cricket world cup 2019, and a short write up on why brands should advertise in this event
Continue readingNorth Face misused the platform that Wikipedia provides and breached the trust of many followers.
Continue readingQuite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.
Continue readingCase studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.
Continue readingThe last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most
Continue readingCome women’s day, brands start glorifying the feminine gender through their ads, and a few of them try to slip
Continue readingWhen I joined my first marketing job 9 years ago, it was around Ramadan. There were tons of ideas and
Continue readingA Brief History of Snickers in India Before I start the main context of this post, let me give your
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