Bud Light hit them below the belt, but Miller Lite and Coors Light know how to hit back.
With what Bud Light did at Superbowl, it was only a question of when the competition would hit back. I
Continue readingSharing Lessons in Marketing
With what Bud Light did at Superbowl, it was only a question of when the competition would hit back. I
Continue readingI am a regular runner. I participate in marathons and frequently do my research for shoes and other running gear.
Continue readingCelebrations are a part of our lives. We look forward to them and cherish the memories associated to them. Historically,
Continue readingFor those who think I am being mean to Patanjali marketing guys, in my defense, nothing disappoints me more than
Continue readingSampling is one of the strongest activities in terms of effectiveness. Whenever you launch a product, you would want to
Continue readingThe glib Ryan Reynolds and the dashing Hugh Jackman have gotten on together to extend their friendly online rivalry, to
Continue readingSuperbowl is an event that most big American brands are keen to invest their A&P spend into. The viewership is
Continue readingWe get bombarded each day with dozens of adverts in different forms. Whatever media you consume, you are likely to
Continue readingIt has been a while since I posted here. Every year November becomes a busy month with plans for the
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