5 reasons why execution is more critical than planning
Ideas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.
Continue reading
Tag: marketing
KFC has gone vegan and its called a Kentucky Fried Miracle!
It has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
Continue reading
Why product offering is much more critical than adverts: A lesson from Le Sancy
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
Continue reading
Building a Brand? Build Organization Culture first
When I had begun working on my first start up in 2012, I dreamed of building a super brand from
Continue reading
How a team of underdogs proved everyone wrong in a cricket tournament: 12 lessons I took away
At the onset, let me start by mentioning that this is going to be a long personal post. I am
Continue reading
6 things brands can do to manage their image during a crisis?
There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
Continue reading
North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity
North Face misused the platform that Wikipedia provides and breached the trust of many followers.
Continue reading
Winter is Here! And a few brands are trying to make the most of the GOT winter!
Quite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.
Continue reading
3 major debacles that Coca Cola overcame in the early years
Case studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.
Continue reading