Basics of Digital Marketing for Beginners
A basic guide to what digital marketing means and what it encompasses.
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Tag: branding
5 industry trends that brands must adopt to survive the impacts of COVID19
A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.
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Liquid Death raises $9M in series A: So, is branding all about packaging and communication?
Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.
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5 reasons why execution is more critical than planning
Ideas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.
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Why product offering is much more critical than adverts: A lesson from Le Sancy
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
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6 things brands can do to manage their image during a crisis?
There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
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North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity
North Face misused the platform that Wikipedia provides and breached the trust of many followers.
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Winter is Here! And a few brands are trying to make the most of the GOT winter!
Quite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.
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3 major debacles that Coca Cola overcame in the early years
Case studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.
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