Winning Isn’t Comfortable : The Nike Ad Campaign Progression
It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM
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Tag: brand building
Non-availability vs brand loyalty, who wins eventually?
Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.
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Top 6 Campaigns by brands around COVID19
When the whole world is locked down due to the COVID-19 pandemic, brands across nations have evolved and proved that
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Call to Action (CTA) – What’s it and how to best use it?
Call to Action is a critical element in any advert we put out there. Here’s a guide to what it is and how to best use it.
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Top 5 Podcasts that Marketing enthusiasts should not miss
Podcasts have become a popular way of learning for those that live busy urban lives. Here’s a list of 5 extraordinary marketing podcasts that share marketing wisdom for the new age.
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Basics of Digital Marketing for Beginners
A basic guide to what digital marketing means and what it encompasses.
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Marketing in the times of COVID19: Go digital or go bust
Marketing teams across brands will have to figure out how to continue reaching consumers despite the COVID19 lockdowns. Digital space has the answers.
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4 Common Video Marketing Content types adopted by Brands during Covid-19
Videos have caught on like wildfire on the internet. Did you know that 85% of Indian internet users consume video
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5 industry trends that brands must adopt to survive the impacts of COVID19
A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.
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