brand building – Page 2

Diwali Ads 2024: Netflix, Finolex and Orchids International School

Diwali is probably the most popular festival in India. I have no data to back it up, and it is

With AI (Artificial Intelligence) making its way into our lives all around the systems, smart phones are obviously going to

Lloyd Bank’s “Best Grandparents” is cute, to the point and utilizes consumer insights. In straight words, this advert is exactly

The latest fad in the professional world is AI. Every Tom, Dick and Harry has been trying to get a share

First let me set some basic information straight. What is ASMR? ASMR stands for Autonomous sensory meridian response. In layman

While designing the packaging artwork for new brands or new products, I often come across suggestions by people to include

It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM

Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.

When the whole world is locked down due to the COVID-19 pandemic, brands across nations have evolved and proved that