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Asics Desk Break

Brand Campaigns riding the Mental Health Awareness Wave

Posted on October 29, 2024October 29, 2024 by Jwngshar

There has been a rise in mental health awareness across social media channels, especially, in professional circles. Corporate life doesn’t

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Advertising and Brand Building
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fiverr, nobody cares if you used AI

The Fiverr Musical Gets it Bang On: Nobody Cares if you used AI

Posted on October 25, 2024October 25, 2024 by Jwngshar

The latest fad in the professional world is AI. Every Tom, Dick and Harry has been trying to get a share

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Advertising and Brand Building
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Michelob ultra Zoe kravitz

5 ASMR Adverts that leave you with a desire for the product

Posted on October 11, 2024October 11, 2024 by Jwngshar

First let me set some basic information straight. What is ASMR? ASMR stands for Autonomous sensory meridian response. In layman

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Advertising and Brand Building
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Crocs X Festive

Crocs X Festive – Share the Joy – Is it an Advert or a Product Placement?

Posted on October 9, 2024October 9, 2024 by Jwngshar

I watched this advert over and over again for a few times to really try and make a connection between

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Advertising and Brand Building
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Brand Vani Diwali Tanishq Kenstar

Brands Riding on Diwali Festivities 2024

Posted on October 6, 2024October 6, 2024 by Jwngshar

According to Amazon data, 62% of its users are planning to spend big in Diwali this year. I believe this

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Advertising and Brand Building
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Brand Vani

“Proudly Made in Your Country”: Do Nationalistic Claims Benefit Brands?

Posted on September 18, 2024September 18, 2024 by Jwngshar

While designing the packaging artwork for new brands or new products, I often come across suggestions by people to include

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Advertising and Brand Building
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NIKE WINNING ISN'T COMFORTABLE

Winning Isn’t Comfortable : The Nike Ad Campaign Progression

Posted on September 11, 2024September 11, 2024 by Jwngshar

It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM

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Advertising and Brand Building, Apparel and Accessories, Sports
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Climate change brand Vani

Three Things Food Brands Must Do to Mitigate the Impact of Climate Change

Posted on September 8, 2024September 8, 2024 by Jwngshar

The world climates have changed undeniably. Seasons have shifted noticeably and there are either no rains or too much rains

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FMCG, Food & Beverage, Sustainability
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AI - Artificial Intelligence

AI and KPIs – What Lies Ahead For Marketing

Posted on September 6, 2024September 6, 2024 by Vani Malik

As we move into the era of AI, the entire business landscape is changing. One of the core pillars of

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Advertising and Brand Building
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