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Why are we seeing so many FMCG acquisitions of late?

Posted on October 17, 2018March 15, 2020 by Jwngshar

It is the decade of acquisitions, start-ups, young people, youthful energy breaking through new products, and old behemoths buying them

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Food & Beverage, Growth and Innovation, Start ups, Uncategorized
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My top picks of brands for runners

Posted on October 11, 2018March 15, 2020 by Jwngshar

Since the time I took up running as a hobby in 2014, I have learned many of the nuances of

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Clothing, Luxury goods, Sports
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The one reason why I believe Patanjali can’t be a strong brand forever

Posted on October 10, 2018March 15, 2020 by Jwngshar

Patanjali has been a well known name for many households for being the Baba Ramdev brand. As the comedian Kunal

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Advertising and Brand Building, Food & Beverage
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3 ads whose message is lost on the audience

Posted on June 5, 2018March 15, 2020 by Jwngshar

Admen are hailed as the makers of brands, the ultimate creative minds that make brands come alive in our minds.

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Advertising and Brand Building
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3 Things to keep in mind while deciding Celebrity Associations

Posted on May 27, 2018March 15, 2020 by Jwngshar

From Deepika Padukone as the face of Tanishq, to Juhi Chawla for Kurkure, or Amitabh Bachchan representing OnePlus, to Salman

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Advertising and Brand Building
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Why I stopped using an iPhone and moved to OnePlus instead

Posted on May 23, 2018March 15, 2020 by Jwngshar

Phones have become a critical part of our professional lives. I am not a techie, but every 2 years or

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Electronics
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