Category: Advertising and Brand Building

When Deadpool and Wolverine get together for an ad, its bound to be interesting.

The glib Ryan Reynolds and the dashing Hugh Jackman have gotten on together to extend their friendly online rivalry, to

Superbowl is an event that most big American brands are keen to invest their A&P spend into. The viewership is

We get bombarded each day with dozens of adverts in different forms. Whatever media you consume, you are likely to

The last post I wrote was about inducing trials: how sampling is the best way to get more people to

Sampling is a great activity which induces trials. I have known this since I joined marketing. I have seen it

Patanjali has been a well known name for many households for being the Baba Ramdev brand. As the comedian Kunal

Admen are hailed as the makers of brands, the ultimate creative minds that make brands come alive in our minds.

From Deepika Padukone as the face of Tanishq, to Juhi Chawla for Kurkure, or Amitabh Bachchan representing OnePlus, to Salman