Category: Advertising and Brand Building

Bold move in India by Snickers with their new campaign, but does it really connect to the Indians?

A Brief History of Snickers in India Before I start the main context of this post, let me give your

A few days ago, while I was catching up with my daily dose of information in the morning on Twitter,

With over 29.6m viewers on Oscar night, this event qualifies as one of the biggest avenues for advertising in the

Nike has been in deep trouble for the the past 2 days since the Zion Williamson shoe blow-out incident. For

Natgeo just crossed their 100m followers. This article lists out why they are so successful.

With what Bud Light did at Superbowl, it was only a question of when the competition would hit back. I

Celebrations are a part of our lives. We look forward to them and cherish the memories associated to them. Historically,

For those who think I am being mean to Patanjali marketing guys, in my defense, nothing disappoints me more than

Sampling is one of the strongest activities in terms of effectiveness. Whenever you launch a product, you would want to