Category: Advertising and Brand Building

The Best and the Worst of ads dedicated to Women

Come women’s day, brands start glorifying the feminine gender through their ads, and a few of them try to slip

When I joined my first marketing job 9 years ago, it was around Ramadan. There were tons of ideas and

A Brief History of Snickers in India Before I start the main context of this post, let me give your

A few days ago, while I was catching up with my daily dose of information in the morning on Twitter,

With over 29.6m viewers on Oscar night, this event qualifies as one of the biggest avenues for advertising in the

Nike has been in deep trouble for the the past 2 days since the Zion Williamson shoe blow-out incident. For

Natgeo just crossed their 100m followers. This article lists out why they are so successful.

With what Bud Light did at Superbowl, it was only a question of when the competition would hit back. I

Celebrations are a part of our lives. We look forward to them and cherish the memories associated to them. Historically,