Jwngshar – Page 4 – Brand Vani

Never make these errors in Sales: Lessons from being sold to

Posted on October 14, 2020October 14, 2020 by Jwngshar

It has been quiet for a while on this blog, while things have been racing around in my life despite

COVID19 vs Sustainability: Brands need strengthen their sustainability initiatives even more in the face of this crisis

Posted on July 13, 2020July 13, 2020 by Jwngshar

The year 2020 has burdened us with the stress of the Novo Corona virus. It has played on our minds

Ethics & marketing: Are brands responsible for the shows they sponsor?

Posted on June 19, 2020June 22, 2020 by Jwngshar

Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.

Hand sanitizer sales are seeing a boom due to COVID19 in India, but what would it take to win in this industry?

Posted on April 10, 2020April 12, 2020 by Jwngshar

There is a flurry of new launches in the hand sanitizer market. But is it going to be an easy uphill run for all these players? Lets take a look

Why Marketers need to “Genuinely care” in the times of COVID19

Posted on April 4, 2020April 11, 2020 by Jwngshar

The world is an ever changing flow of events around us, the timeline of which is dotted with wars, natural

The funniest ad war I have seen in Nigeria

Posted on March 5, 2020March 13, 2020 by Jwngshar

About 7 years ago there was a brand war on TV between Etisalat and MTN. Read on to find how it ended.

Liquid Death raises $9M in series A: So, is branding all about packaging and communication?

Posted on February 25, 2020March 13, 2020 by Jwngshar

Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.

Why are there no start-ups yet building great women’s products?

Posted on December 6, 2019March 13, 2020 by Jwngshar

Why are women’s products so poorly designed? There is a huge scope for improvement in women’s products. This post is about putting out a call to designers and entrepreneurs to start thinking in this direction.

5 reasons why execution is more critical than planning

Posted on November 21, 2019March 13, 2020 by Jwngshar

Ideas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.