Nike says: Winning Isn’t For Everyone. Does it win anything for Nike though?
Nike has had a bad run in the stock market of late. At this juncture, Nike being Nike will be
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Author: Jwngshar
Non-availability vs brand loyalty, who wins eventually?
Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.
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Why Nike leads the race for carbon plated shoes dominion
Those who love long distance running would likely be familiar with the concept of carbon plated running shoes. Ever since
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Never make these errors in Sales: Lessons from being sold to
It has been quiet for a while on this blog, while things have been racing around in my life despite
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COVID19 vs Sustainability: Brands need strengthen their sustainability initiatives even more in the face of this crisis
The year 2020 has burdened us with the stress of the Novo Corona virus. It has played on our minds
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Ethics & marketing: Are brands responsible for the shows they sponsor?
Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.
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Hand sanitizer sales are seeing a boom due to COVID19 in India, but what would it take to win in this industry?
There is a flurry of new launches in the hand sanitizer market. But is it going to be an easy uphill run for all these players? Lets take a look
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Why Marketers need to “Genuinely care” in the times of COVID19
The world is an ever changing flow of events around us, the timeline of which is dotted with wars, natural
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The funniest ad war I have seen in Nigeria
About 7 years ago there was a brand war on TV between Etisalat and MTN. Read on to find how it ended.
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