marketing – Page 2

Winning Isn’t Comfortable : The Nike Ad Campaign Progression

Posted on September 11, 2024September 11, 2024 by Jwngshar

It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM

Ethics & marketing: Are brands responsible for the shows they sponsor?

Posted on June 19, 2020June 22, 2020 by Jwngshar

Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.

Call to Action (CTA) – What’s it and how to best use it?

Posted on June 7, 2020June 8, 2020 by Prachi Tulankar

Call to Action is a critical element in any advert we put out there. Here’s a guide to what it is and how to best use it.

Top 5 Podcasts that Marketing enthusiasts should not miss

Posted on May 22, 2020May 23, 2020 by Nivil Gopi

Podcasts have become a popular way of learning for those that live busy urban lives. Here’s a list of 5 extraordinary marketing podcasts that share marketing wisdom for the new age.

4 Common Video Marketing Content types adopted by Brands during Covid-19

Posted on May 8, 2020May 8, 2020 by Mohita Verma

Videos have caught on like wildfire on the internet. Did you know that 85% of Indian internet users consume video

5 industry trends that brands must adopt to survive the impacts of COVID19

Posted on May 3, 2020May 3, 2020 by Mohita Verma

A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.

Why Marketers need to “Genuinely care” in the times of COVID19

Posted on April 4, 2020April 11, 2020 by Jwngshar

The world is an ever changing flow of events around us, the timeline of which is dotted with wars, natural

Liquid Death raises $9M in series A: So, is branding all about packaging and communication?

Posted on February 25, 2020March 13, 2020 by Jwngshar

Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.

Why are there no start-ups yet building great women’s products?

Posted on December 6, 2019March 13, 2020 by Jwngshar

Why are women’s products so poorly designed? There is a huge scope for improvement in women’s products. This post is about putting out a call to designers and entrepreneurs to start thinking in this direction.