Tag: brand building

Sometimes Research can lead you astray: The Coca Cola Case Study

Working on new products brings a lot of excitement. And confusion. A million decisions are to be made which would

Natgeo just crossed their 100m followers. This article lists out why they are so successful.

It has been a while since I posted here. Every year November becomes a busy month with plans for the

The last post I wrote was about inducing trials: how sampling is the best way to get more people to