Call to Action (CTA) – What’s it and how to best use it?
Call to Action is a critical element in any advert we put out there. Here’s a guide to what it is and how to best use it.
Continue reading
Tag: brand building
Top 5 Podcasts that Marketing enthusiasts should not miss
Podcasts have become a popular way of learning for those that live busy urban lives. Here’s a list of 5 extraordinary marketing podcasts that share marketing wisdom for the new age.
Continue reading
Basics of Digital Marketing for Beginners
A basic guide to what digital marketing means and what it encompasses.
Continue reading
Marketing in the times of COVID19: Go digital or go bust
Marketing teams across brands will have to figure out how to continue reaching consumers despite the COVID19 lockdowns. Digital space has the answers.
Continue reading
4 Common Video Marketing Content types adopted by Brands during Covid-19
Videos have caught on like wildfire on the internet. Did you know that 85% of Indian internet users consume video
Continue reading
5 industry trends that brands must adopt to survive the impacts of COVID19
A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.
Continue reading
Liquid Death raises $9M in series A: So, is branding all about packaging and communication?
Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.
Continue reading
KFC has gone vegan and its called a Kentucky Fried Miracle!
It has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
Continue reading
Building a Brand? Build Organization Culture first
When I had begun working on my first start up in 2012, I dreamed of building a super brand from
Continue reading