Brand Vani – Page 9 – Sharing Lessons in Marketing

John Jacobs: The break up challenge, a Superb Activation for an Excellent product

The last post I wrote was about inducing trials: how sampling is the best way to get more people to

Sampling is a great activity which induces trials. I have known this since I joined marketing. I have seen it

Just about a week ago, I was talking to a colleague of mine, about how personal care category for men

It is the decade of acquisitions, start-ups, young people, youthful energy breaking through new products, and old behemoths buying them

Since the time I took up running as a hobby in 2014, I have learned many of the nuances of

Patanjali has been a well known name for many households for being the Baba Ramdev brand. As the comedian Kunal

Admen are hailed as the makers of brands, the ultimate creative minds that make brands come alive in our minds.

From Deepika Padukone as the face of Tanishq, to Juhi Chawla for Kurkure, or Amitabh Bachchan representing OnePlus, to Salman

Phones have become a critical part of our professional lives. I am not a techie, but every 2 years or