Why Marketers need to “Genuinely care” in the times of COVID19
The world is an ever changing flow of events around us, the timeline of which is dotted with wars, natural
Continue reading
The funniest ad war I have seen in Nigeria
About 7 years ago there was a brand war on TV between Etisalat and MTN. Read on to find how it ended.
Continue reading
Liquid Death raises $9M in series A: So, is branding all about packaging and communication?
Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.
Continue reading
Why are there no start-ups yet building great women’s products?
Why are women’s products so poorly designed? There is a huge scope for improvement in women’s products. This post is about putting out a call to designers and entrepreneurs to start thinking in this direction.
Continue reading
5 reasons why execution is more critical than planning
Ideas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.
Continue reading
KFC has gone vegan and its called a Kentucky Fried Miracle!
It has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
Continue reading
Top 5 branding lessons from how Santoor took on HUL brands and beat them
Start ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn
Continue reading
4 ways brands would be affected by Global warming
This year, Paris, along with a host of other cities across Europe faced the highest ever recorded summer temperatures. People
Continue reading
Why product offering is much more critical than adverts: A lesson from Le Sancy
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
Continue reading