Crocs X Festive – Share the Joy – Is it an Advert or a Product Placement?
I watched this advert over and over again for a few times to really try and make a connection between
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Brands Riding on Diwali Festivities 2024
According to Amazon data, 62% of its users are planning to spend big in Diwali this year. I believe this
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“Proudly Made in Your Country”: Do Nationalistic Claims Benefit Brands?
While designing the packaging artwork for new brands or new products, I often come across suggestions by people to include
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Winning Isn’t Comfortable : The Nike Ad Campaign Progression
It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM
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Three Things Food Brands Must Do to Mitigate the Impact of Climate Change
The world climates have changed undeniably. Seasons have shifted noticeably and there are either no rains or too much rains
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AI and KPIs – What Lies Ahead For Marketing
As we move into the era of AI, the entire business landscape is changing. One of the core pillars of
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An Ale of Two Cities: Guinness Scotland Vs Guinness Nigeria
The New Guinness Adverts launched recently have 2 different flavors: Nigeria and Scotland. This article tries to point out the obvious differences between the 2.
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Nike says: Winning Isn’t For Everyone. Does it win anything for Nike though?
Nike has had a bad run in the stock market of late. At this juncture, Nike being Nike will be
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Non-availability vs brand loyalty, who wins eventually?
Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.
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