An Ale of Two Cities: Guinness Scotland Vs Guinness Nigeria
The New Guinness Adverts launched recently have 2 different flavors: Nigeria and Scotland. This article tries to point out the obvious differences between the 2.
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Nike says: Winning Isn’t For Everyone. Does it win anything for Nike though?
Nike has had a bad run in the stock market of late. At this juncture, Nike being Nike will be
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Non-availability vs brand loyalty, who wins eventually?
Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.
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Why Nike leads the race for carbon plated shoes dominion
Those who love long distance running would likely be familiar with the concept of carbon plated running shoes. Ever since
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Never make these errors in Sales: Lessons from being sold to
It has been quiet for a while on this blog, while things have been racing around in my life despite
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COVID19 vs Sustainability: Brands need strengthen their sustainability initiatives even more in the face of this crisis
The year 2020 has burdened us with the stress of the Novo Corona virus. It has played on our minds
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The best one stop shop online magazine store you can subscribe to: Magzter
Magzter offers a one stop shop solution for magazine readers. This is an excellent platform for people to subscribe to in order to inculcate a regular reading habit.
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Ethics & marketing: Are brands responsible for the shows they sponsor?
Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.
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Top 6 Campaigns by brands around COVID19
When the whole world is locked down due to the COVID-19 pandemic, brands across nations have evolved and proved that
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