Category: Apparel and Accessories

Winning Isn’t Comfortable : The Nike Ad Campaign Progression

Posted on September 11, 2024September 11, 2024 by Jwngshar

It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM

Why are there no start-ups yet building great women’s products?

Posted on December 6, 2019March 13, 2020 by Jwngshar

Why are women’s products so poorly designed? There is a huge scope for improvement in women’s products. This post is about putting out a call to designers and entrepreneurs to start thinking in this direction.

4 ways brands would be affected by Global warming

Posted on August 17, 2019March 14, 2020 by Jwngshar

This year, Paris, along with a host of other cities across Europe faced the highest ever recorded summer temperatures. People

North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity

Posted on June 2, 2019March 14, 2020 by Jwngshar

North Face misused the platform that Wikipedia provides and breached the trust of many followers.

Concerned about the environment? Wear recycled shoes from Adidas!

Posted on February 15, 2019May 31, 2020 by Jwngshar

I am a regular runner. I participate in marathons and frequently do my research for shoes and other running gear.

Patanjali Paridhan: Lessons their ad teaches us about poor advertising

Posted on February 12, 2019March 15, 2020 by Jwngshar

For those who think I am being mean to Patanjali marketing guys, in my defense, nothing disappoints me more than

John Jacobs: The break up challenge, a Superb Activation for an Excellent product

Posted on October 31, 2018March 15, 2020 by Jwngshar

The last post I wrote was about inducing trials: how sampling is the best way to get more people to