Category: Advertising and Brand Building

Beat the heat with Fenesta: Does the New Advert merit credibility?

My first reaction to this ad was LOL. LOL for a couple of reasons: Look at the advert yourself to

When I was a young marketing executive fresh after my MBA, I was very ambitious but also oblivious about how

Christmas is almost here and brands are making us feel it already! The warmth and celebration of Christmas gives brands

We all know Wes Anderson as the director who created some extraordinary movies like the Grand Budapest Hotel, Fantastic Mr.

Diwali is probably the most popular festival in India. I have no data to back it up, and it is

With AI (Artificial Intelligence) making its way into our lives all around the systems, smart phones are obviously going to

Lloyd Bank’s “Best Grandparents” is cute, to the point and utilizes consumer insights. In straight words, this advert is exactly

There has been a rise in mental health awareness across social media channels, especially, in professional circles. Corporate life doesn’t

The latest fad in the professional world is AI. Every Tom, Dick and Harry has been trying to get a share