Category: Advertising and Brand Building

How words could destroy your brand: The phenomenal downfall of Gerald Ratner

The gentleman in the picture above is Gerald Ratner. He was the CEO of Ratner group, a billion dollar company

Brands sometimes goof up. Big brands goof up in a big way. In today’s post, let’s look at the 3

I have been considering starting this section for a while. To just come here and post updates on the latest

The Indian diet is notoriously low on protein. Therefore it makes sense for brands to eye the Protein supplements market

Quick Commerce has pervaded the lifestyle of Indians in cities. Whether we have roads and drainage systems or not, we

If you have watched Succession and loved it, there is no way you’d not be a fan of the big

I love Bingo Mad Angles. Ever since I took the first bite of the Bingo Achari Masti, I placed this

My first reaction to this ad was LOL. LOL for a couple of reasons: Look at the advert yourself to

When I was a young marketing executive fresh after my MBA, I was very ambitious but also oblivious about how