KFC has gone vegan and its called a Kentucky Fried Miracle!
It has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
Continue readingSharing Lessons in Marketing
It has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
Continue readingStart ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn
Continue readingThis year, Paris, along with a host of other cities across Europe faced the highest ever recorded summer temperatures. People
Continue readingLe Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
Continue readingWhen I had begun working on my first start up in 2012, I dreamed of building a super brand from
Continue readingAt the onset, let me start by mentioning that this is going to be a long personal post. I am
Continue readingThere are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
Continue readingA look at the advertisements that are out on the Cricket world cup 2019, and a short write up on why brands should advertise in this event
Continue readingNorth Face misused the platform that Wikipedia provides and breached the trust of many followers.
Continue reading