5 Impressive Adverts with Succession Star Brian Cox

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If you have watched Succession and loved it, there is no way you’d not be a fan of the big boss Brian Cox (Logan Roy). The media baron actor made a mammoth impact on the show and his representation of the character was iconic. It’s just a wonder how many brands didn’t jump in with more aggression to pick him in their narratives for adverts.

But after a brief search, I did find a few ads which have woven impressive brand stories around Logan Roy. This post covers 5 videos and I am going to go out on a limb and rank them as per my opinion.

Rank 5: McDonalds Brian Cox Voice Over

Isn’t it a delight to hear the old man’s rough voice for one of the most loved brands in the world? McDonalds used Brian Cox’s voice over in some of its ads a few years ago. Although it is not as impressive as having him in person in the video, the guy still works his magic through his iconic delivery.

Rank 4: Santander – Connections

Santander makes decent use of Logan Roy’s business background in the series to introduce itself as a key component in networking for business. The character of Logan Roy itself doesn’t come out strongly, however the premise of business networking makes the video relevant to the brand and to the character.

Rank 3: Malibu Clocks Off

Ranked slightly higher than the previous one, the Malibu Ad captures the contrast in the character’s mood: the perpetually annoyed Logan Roy look versus the relaxed Malibu holiday look. You can clearly identify that peculiar expression Logan Roy has in the beginning within the board room with his bickering office subordinates, amidst chaos and politics.

Rank 2: Asics – The Desk Break

Asics addresses this very important health issue that corporate life faces. And who is more ideal to present the matter than the big bad mean boss Logan Roy? The ad uses Logan’s stern dialogue delivery and corporate personality to bring impact and relevance to the ad. It took some good creativity to conceive this ad and execute it so perfectly. Usually a brand like ASICS appeals to athletes, but with this masterpiece, it opens up to a much larger target segment: the office folks.

Rank 1: Uber Eats – Brian Goes to College

Just under a year ago, Uber Eats came out with this brilliant advert featuring Brian Cox. The ad delivers its message about Uber One for students extremely effectively. Apparently the discounts and offers are so lucrative that even older members wished to become students again. It is a beautifully executed script and perfectly integrating the character of Logan Roy.

So, this is my personal favourites list. If you have more to contribute feel free to comment!