marketing – Page 5

Sometimes Research can lead you astray: The Coca Cola Case Study

Working on new products brings a lot of excitement. And confusion. A million decisions are to be made which would

In all the years of my career in FMCG, I have been exposed to a lot of new product and

For those who think I am being mean to Patanjali marketing guys, in my defense, nothing disappoints me more than

Sampling is a great activity which induces trials. I have known this since I joined marketing. I have seen it

It is the decade of acquisitions, start-ups, young people, youthful energy breaking through new products, and old behemoths buying them

Patanjali has been a well known name for many households for being the Baba Ramdev brand. As the comedian Kunal

From Deepika Padukone as the face of Tanishq, to Juhi Chawla for Kurkure, or Amitabh Bachchan representing OnePlus, to Salman

Phones have become a critical part of our professional lives. I am not a techie, but every 2 years or