marketing – Page 4

Brands that made the most of the Game of Thrones Series

The last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most

When I joined my first marketing job 9 years ago, it was around Ramadan. There were tons of ideas and

A few days ago, while I was catching up with my daily dose of information in the morning on Twitter,

Working on new products brings a lot of excitement. And confusion. A million decisions are to be made which would

In all the years of my career in FMCG, I have been exposed to a lot of new product and

For those who think I am being mean to Patanjali marketing guys, in my defense, nothing disappoints me more than

Sampling is a great activity which induces trials. I have known this since I joined marketing. I have seen it

It is the decade of acquisitions, start-ups, young people, youthful energy breaking through new products, and old behemoths buying them

Patanjali has been a well known name for many households for being the Baba Ramdev brand. As the comedian Kunal