marketing – Page 4

Building a Brand? Build Organization Culture first

When I had begun working on my first start up in 2012, I dreamed of building a super brand from

At the onset, let me start by mentioning that this is going to be a long personal post. I am

There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of

North Face misused the platform that Wikipedia provides and breached the trust of many followers.

Quite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.

Case studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.

The last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most

When I joined my first marketing job 9 years ago, it was around Ramadan. There were tons of ideas and

A few days ago, while I was catching up with my daily dose of information in the morning on Twitter,