5 reasons why execution is more critical than planning
Ideas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.
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Tag: branding
Why product offering is much more critical than adverts: A lesson from Le Sancy
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
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6 things brands can do to manage their image during a crisis?
There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
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North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity
North Face misused the platform that Wikipedia provides and breached the trust of many followers.
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Winter is Here! And a few brands are trying to make the most of the GOT winter!
Quite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.
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3 major debacles that Coca Cola overcame in the early years
Case studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.
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Tata Motors Rewards Women with the “Spare Key”. Well, Thanks. But no thanks!
Not too long ago, we celebrated International Women’s Day, reminding the world, yet again, of equality and dignity we deserve.
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Brands that made the most of the Game of Thrones Series
The last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most
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Bold move in India by Snickers with their new campaign, but does it really connect to the Indians?
A Brief History of Snickers in India Before I start the main context of this post, let me give your
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