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Concerned about the environment? Wear recycled shoes from Adidas!

Posted on February 15, 2019May 31, 2020 by Jwngshar

I am a regular runner. I participate in marathons and frequently do my research for shoes and other running gear.

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Apparel and Accessories, Sustainability
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Creating new categories: How do we go about it?

Posted on February 14, 2019March 15, 2020 by Vani Malik

In all the years of my career in FMCG, I have been exposed to a lot of new product and

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Category Development
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Valentine’s Day Ads 2019: Lets see which ones are worth the love!

Posted on February 14, 2019March 15, 2020 by Jwngshar

Celebrations are a part of our lives. We look forward to them and cherish the memories associated to them. Historically,

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Advertising and Brand Building
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Patanjali Paridhan: Lessons their ad teaches us about poor advertising

Posted on February 12, 2019March 15, 2020 by Jwngshar

For those who think I am being mean to Patanjali marketing guys, in my defense, nothing disappoints me more than

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Advertising and Brand Building, Apparel and Accessories, Clothing
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How Unilever’s Omo kicked serious ass with its sampling tag

Posted on February 11, 2019March 15, 2020 by Jwngshar

Sampling is one of the strongest activities in terms of effectiveness. Whenever you launch a product, you would want to

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Advertising and Brand Building
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When Deadpool and Wolverine get together for an ad, its bound to be interesting.

Posted on February 10, 2019March 15, 2020 by Jwngshar

The glib Ryan Reynolds and the dashing Hugh Jackman have gotten on together to extend their friendly online rivalry, to

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Advertising and Brand Building
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Top Superbowl ads of 2019

Posted on February 5, 2019March 15, 2020 by Jwngshar

Superbowl is an event that most big American brands are keen to invest their A&P spend into. The viewership is

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Advertising and Brand Building
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Is Music the most critical ingredient in Advertisements?

Posted on February 3, 2019March 15, 2020 by Jwngshar

We get bombarded each day with dozens of adverts in different forms. Whatever media you consume, you are likely to

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Advertising and Brand Building
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Brands and Sustainability: What marketers can do to make the world better

Posted on January 27, 2019March 15, 2020 by Jwngshar

It has been a while since I posted here. Every year November becomes a busy month with plans for the

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Food & Beverage, Personal Care and Grooming, Sustainability
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