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Oscars, Crazy Women, Period. 3 reasons to raise a toast to women!

Posted on February 27, 2019March 16, 2020 by Vani Malik

A few days ago, while I was catching up with my daily dose of information in the morning on Twitter,

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Advertising and Brand Building, Movies, Sports
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Oscars advertising

Advertising at the Oscars 2019: Who were the winners?

Posted on February 25, 2019March 16, 2020 by Jwngshar

With over 29.6m viewers on Oscar night, this event qualifies as one of the biggest avenues for advertising in the

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Advertising and Brand Building, Movies
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Coca Cola

Sometimes Research can lead you astray: The Coca Cola Case Study

Posted on February 24, 2019March 15, 2020 by Vani Malik

Working on new products brings a lot of excitement. And confusion. A million decisions are to be made which would

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Food & Beverage, Growth and Innovation, Market Research
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Nike Zion Williamson

What should Nike do about the recent Zion Williamson Fiasco

Posted on February 23, 2019March 15, 2020 by Jwngshar

Nike has been in deep trouble for the the past 2 days since the Zion Williamson shoe blow-out incident. For

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Advertising and Brand Building, Clothing, Sports
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Natgeo just became the first Brand to hit 100 million followers on Instagram: Here’s how they did it

Posted on February 19, 2019March 15, 2020 by Jwngshar

Natgeo just crossed their 100m followers. This article lists out why they are so successful.

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Advertising and Brand Building, Sustainability
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Coors Light

Bud Light hit them below the belt, but Miller Lite and Coors Light know how to hit back.

Posted on February 17, 2019March 15, 2020 by Jwngshar

With what Bud Light did at Superbowl, it was only a question of when the competition would hit back. I

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Advertising and Brand Building, Food & Beverage
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Concerned about the environment? Wear recycled shoes from Adidas!

Posted on February 15, 2019May 31, 2020 by Jwngshar

I am a regular runner. I participate in marathons and frequently do my research for shoes and other running gear.

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Apparel and Accessories, Sustainability
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Creating new categories: How do we go about it?

Posted on February 14, 2019March 15, 2020 by Vani Malik

In all the years of my career in FMCG, I have been exposed to a lot of new product and

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Category Development
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Valentine’s Day Ads 2019: Lets see which ones are worth the love!

Posted on February 14, 2019March 15, 2020 by Jwngshar

Celebrations are a part of our lives. We look forward to them and cherish the memories associated to them. Historically,

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Advertising and Brand Building
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