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The Cricket World Cup fever is here: A few reasons why brands should advertise in CWC

Posted on June 9, 2019March 14, 2020 by Jwngshar

A look at the advertisements that are out on the Cricket world cup 2019, and a short write up on why brands should advertise in this event

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Advertising and Brand Building, Sports
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North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity

Posted on June 2, 2019March 14, 2020 by Jwngshar

North Face misused the platform that Wikipedia provides and breached the trust of many followers.

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Advertising and Brand Building, Apparel and Accessories
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HBO Game of Thrones

Winter is Here! And a few brands are trying to make the most of the GOT winter!

Posted on April 15, 2019March 14, 2020 by Jwngshar

Quite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.

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Advertising and Brand Building, Luxury goods, Movies
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coca cola marketing strategy

3 major debacles that Coca Cola overcame in the early years

Posted on March 24, 2019March 16, 2020 by Jwngshar

Case studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.

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Advertising and Brand Building
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Tata Motors Rewards Women with the “Spare Key”. Well, Thanks. But no thanks!

Posted on March 13, 2019March 16, 2020 by Vani Malik

Not too long ago, we celebrated International Women’s Day, reminding the world, yet again, of equality and dignity we deserve.

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Advertising and Brand Building
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Brands that made the most of the Game of Thrones Series

Posted on March 11, 2019March 16, 2020 by Jwngshar

The last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most

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Advertising and Brand Building
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The Best and the Worst of ads dedicated to Women

Posted on March 10, 2019March 16, 2020 by Jwngshar

Come women’s day, brands start glorifying the feminine gender through their ads, and a few of them try to slip

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Advertising and Brand Building
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surf excel #dirtisgood #ranglaayesang

Why Brands should stay away from religion: The HUL 2019 adverts

Posted on March 9, 2019March 16, 2020 by Jwngshar

When I joined my first marketing job 9 years ago, it was around Ramadan. There were tons of ideas and

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Advertising and Brand Building
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Bold move in India by Snickers with their new campaign, but does it really connect to the Indians?

Posted on March 6, 2019March 16, 2020 by Jwngshar

A Brief History of Snickers in India Before I start the main context of this post, let me give your

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Advertising and Brand Building, Food & Beverage
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