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Organization culture and branding: Brand vani

Building a Brand? Build Organization Culture first

Posted on August 3, 2019March 14, 2020 by Jwngshar

When I had begun working on my first start up in 2012, I dreamed of building a super brand from

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Advertising and Brand Building, General mangement, Start ups, Team building
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How a team of underdogs proved everyone wrong in a cricket tournament: 12 lessons I took away

Posted on June 30, 2019March 14, 2020 by Jwngshar

At the onset, let me start by mentioning that this is going to be a long personal post. I am

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General mangement, Personal, Team building
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Brand Crisis Management

6 things brands can do to manage their image during a crisis?

Posted on June 12, 2019March 14, 2020 by Jwngshar

There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of

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Advertising and Brand Building
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The Cricket World Cup fever is here: A few reasons why brands should advertise in CWC

Posted on June 9, 2019March 14, 2020 by Jwngshar

A look at the advertisements that are out on the Cricket world cup 2019, and a short write up on why brands should advertise in this event

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Advertising and Brand Building, Sports
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North Face vs Wikipedia: Brands need great ideas. Greater Execution. Greatest Integrity

Posted on June 2, 2019March 14, 2020 by Jwngshar

North Face misused the platform that Wikipedia provides and breached the trust of many followers.

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Advertising and Brand Building, Apparel and Accessories
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HBO Game of Thrones

Winter is Here! And a few brands are trying to make the most of the GOT winter!

Posted on April 15, 2019March 14, 2020 by Jwngshar

Quite a few brands have leveraged the Game of Thrones franchise to sell their own brands. Here are a few which believed achieved good success.

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Advertising and Brand Building, Luxury goods, Movies
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coca cola marketing strategy

3 major debacles that Coca Cola overcame in the early years

Posted on March 24, 2019March 16, 2020 by Jwngshar

Case studies on Coca Cola: how Coca Cola overcame its troubles in the early days through brilliant marketing strategies and aggressive advertising.

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Advertising and Brand Building
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Tata Motors Rewards Women with the “Spare Key”. Well, Thanks. But no thanks!

Posted on March 13, 2019March 16, 2020 by Vani Malik

Not too long ago, we celebrated International Women’s Day, reminding the world, yet again, of equality and dignity we deserve.

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Advertising and Brand Building
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Brands that made the most of the Game of Thrones Series

Posted on March 11, 2019March 16, 2020 by Jwngshar

The last season of Game of Thrones is just around the corner. And brands have begun squeezing out the most

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Advertising and Brand Building
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