Sharing Lessons in Marketing
Why are women’s products so poorly designed? There is a huge scope for improvement in women’s products. This post is about putting out a call to designers and entrepreneurs to start thinking in this direction.
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Ideas come dime a dozen. But why do we see so few ideas succeed? The answer is execution. Without great execution, no idea could achieve the heights it is supposed to reach.
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It has been a day since Kentucky Fried Chicken launched its plant based meat version after tying up with Beyond
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Start ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn
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This year, Paris, along with a host of other cities across Europe faced the highest ever recorded summer temperatures. People
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Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
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When I had begun working on my first start up in 2012, I dreamed of building a super brand from
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At the onset, let me start by mentioning that this is going to be a long personal post. I am
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There are times when a brand faces flak for their mistakes or for unfortunate events. There so many instances of
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