Category: General mangement

Top 5 branding lessons from how Santoor took on HUL brands and beat them

Start ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn

When I had begun working on my first start up in 2012, I dreamed of building a super brand from

At the onset, let me start by mentioning that this is going to be a long personal post. I am