Category: FMCG

The Hunger for Protein in India is growing; and so are the number of brands

The Indian diet is notoriously low on protein. Therefore it makes sense for brands to eye the Protein supplements market

Quick Commerce has pervaded the lifestyle of Indians in cities. Whether we have roads and drainage systems or not, we

If you have watched Succession and loved it, there is no way you’d not be a fan of the big

I love Bingo Mad Angles. Ever since I took the first bite of the Bingo Achari Masti, I placed this

The world climates have changed undeniably. Seasons have shifted noticeably and there are either no rains or too much rains

Availability is a critical part of a brand’s success. There is only a point till where brand loyalty works if the product is not available.

A look at some of the marketing trends that are surfacing in response to the COVID19 pandemic threat.

Liquid Death raised 9M USD in series A funding. Was it really worth that much money? A breakdown of the brand and the possibility of success.

Start ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn