Ola Announces EV Superbike – Diamondhead. Is it Futuristic or Dystopian?
Sometimes reading the news makes my mind wander off the tangent, thinking about the implications, the repercussions and the causality
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Category: Category Development
Why are there no start-ups yet building great women’s products?
Why are women’s products so poorly designed? There is a huge scope for improvement in women’s products. This post is about putting out a call to designers and entrepreneurs to start thinking in this direction.
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Creating new categories: How do we go about it?
In all the years of my career in FMCG, I have been exposed to a lot of new product and
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