Beat the heat with Fenesta: Does the New Advert merit credibility?
My first reaction to this ad was LOL. LOL for a couple of reasons: Look at the advert yourself to
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Tag: branding
The best Brand Building Books I have read by David Aaker
When I was a young marketing executive fresh after my MBA, I was very ambitious but also oblivious about how
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2024 Christmas Ads are here!
Christmas is almost here and brands are making us feel it already! The warmth and celebration of Christmas gives brands
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A Compilation of Adverts by Wes Anderson
We all know Wes Anderson as the director who created some extraordinary movies like the Grand Budapest Hotel, Fantastic Mr.
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Diwali Ads 2024: Netflix, Finolex and Orchids International School
Diwali is probably the most popular festival in India. I have no data to back it up, and it is
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Apple Intelligence is here! The Apple AI ad campaign shows us how
With AI (Artificial Intelligence) making its way into our lives all around the systems, smart phones are obviously going to
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Lloyd Bank’s “Best Grandparents”: Cute, To the point, Utilises Consumer Insights
Lloyd Bank’s “Best Grandparents” is cute, to the point and utilizes consumer insights. In straight words, this advert is exactly
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Winning Isn’t Comfortable : The Nike Ad Campaign Progression
It was just about a month ago that Nike was facing a lot of flak from netizens about its “AM
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Ethics & marketing: Are brands responsible for the shows they sponsor?
Reach is an important criteria for selecting media partners for brands. However, brand manager should be wary of the importance of association for the brand that impacts brand imagery.
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