Why product offering is much more critical than adverts: A lesson from Le Sancy
Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.
Continue reading
Category: Personal Care and Grooming
Brands and Sustainability: What marketers can do to make the world better
It has been a while since I posted here. Every year November becomes a busy month with plans for the
Continue reading
Brands that are turning shaving from a chore to a luxury
Just about a week ago, I was talking to a colleague of mine, about how personal care category for men
Continue reading