Category: FMCG

Top 5 branding lessons from how Santoor took on HUL brands and beat them

Start ups and small companies often have very less resources to work with. Unlike E-commerce start ups where cash burn

This year, Paris, along with a host of other cities across Europe faced the highest ever recorded summer temperatures. People

Le Sancy gives a perfect case study on how great advertising cannot save a product with poor offering.